Starring Jessica Stam, the new fall campaign for H&M appears in stores now and shows a lighter side of the Canadian model. Photographed by Andreas Sjödin and styled by Robert Rydberg, these ads do not deviate from the H&M mood of simplicity and relaxation.
source | H&M
Love it! Fun and playful =)
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Please H&M….do better, these are boring, you have a responsibility to create more inspiring images,. The photos suck. The quality of the photography is shit… and why this white background and stupid red prop, you look like EVERYONE else. Get back to when you were good, even best, like the summer camping with daria and lara stone…. that was some serious shit that made you want to get a new bikini (and a personal trainer)
I think it’s the model that’s boring. Jessica Stam is boring as hell. She’s had the same look, the same style in pretty much everything. She looks forced in a lot of these shots.
For a brand like H&M, this does seem like such a boring campaign.