Acne Studios’ Fall Campaign Takes the Editorial Approach

Joanna Elizabeth

/

Published September 14, 2016

Lera Abova stars in Acne Studios fall-winter 2016 campaign
Lera Abova stars in Acne Studios fall-winter 2016 campaign

Acne Studios is getting a new look with its fall-winter 2016 campaign. For the first time, the Swedish fashion label has enlisted David Sims to shoot its advertisements. Sims shot three separate campaign “stories” for the brand; the first of which you can see on this page. Model Lera Abova appears in the images, wearing Acne’s 80s inspired outerwear with mega-oversized shapes.

Acne Studios’ creative director, Jonny Johansson says about the shoot, “I have long admired the work of David Sims, particularly the way he captures such a specific mood without the need for the usual narrative or story. I wanted him to approach the new Acne Studios campaign as if it were a fashion story without boundaries. For me, the experience has been liberating.”

Acne Studios Fall/Winter 2016 Campaign

David Sims photographs Acne Studios fall 2016 advertising campaign
David Sims photographs Acne Studios fall 2016 advertising campaign
Acne Studios focuses on bold shapes for fall 2016
Acne Studios focuses on bold shapes for fall 2016
Acne Studios features spotted leopard prints in fall 2016 campaign
Acne Studios features spotted leopard prints in fall 2016 campaign

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