Alexa Chung for Longchamp – It girl Alexa Chung is the latest face of French accessory brand Longchamp’s spring 2014 advertising campaign. Past faces for the label include Daria Werbowy, Kate Moss and most recently, Coco Rocha. In the images shot on location in Saint Tropez by Max Vadukul, Alexa can be seen driving in a convertible with the Le PliageÂŽ Cuir handbag available in standout shades. The new campaign officially launches in January of next year.