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Anja Rubik by Daniel Jackson | H&M Fall 2010 Campaign

Anja Rubik is no stranger to H&M campaigns, and makes sure to deliver her model best for one of the Swedish retailer’s multiple fall 2010 campaigns. Photographed by Daniel Jackson with styling by Robert Rydberg, the Polish beauty sports a mix and match of sweaters, jackets and knits.









21 Comments

  1. Pamela Cortes

    October 15, 2010 at 4:25 am

    Love it

  2. patricia

    October 15, 2010 at 4:29 am

    boring campaign, boring model, boring everything.

  3. Charles Kane

    October 15, 2010 at 5:25 am

    Anja’s face looks as if it was locked in the freezer for a few hours, it affected her brain too, coz all she could think of doing were stock poses from modeling school circa 1970.

  4. Doen EnO

    October 15, 2010 at 5:30 am

    I really don’t think H&M should venture too far into high fashion, i.e. using high fashion models and all. Look at this campaign with Anja and Daria, it’s so disjointed even though they’re not at all bad models. The clothes are fun and should LOOK fun, not all contorted and Vogue-type awkward.

  5. Doen EnO

    October 15, 2010 at 5:30 am

    I really don’t think H&M should venture too far into high fashion, i.e. using high fashion models and all. Look at this campaign with Anja and Daria, it’s so disjointed even though they’re not at all bad models. The clothes are fun and should LOOK fun, not all contorted and Vogue-type awkward.

  6. Allee Lee

    October 15, 2010 at 6:04 am

    I remember walking into H&M few weeks ago and seeing these. And I was like ANJA! 😀
    But I wasn’t impressed by them. The poses are eh. But I do like that first jacket.

  7. Allee Lee

    October 15, 2010 at 6:04 am

    I remember walking into H&M few weeks ago and seeing these. And I was like ANJA! 😀
    But I wasn’t impressed by them. The poses are eh. But I do like that first jacket.

  8. florence

    October 15, 2010 at 7:06 am

    No matter who shoots the H&M campaign, should it be Patrick, this guy or Camilla, they all look boring to me. Anja’s hair extensions are cringeworthy and make the whole look even more caricatural. What is wrong with normal hair? Would look much more natural and easier to identify with H&M clientele.

  9. florence

    October 15, 2010 at 7:06 am

    No matter who shoots the H&M campaign, should it be Patrick, this guy or Camilla, they all look boring to me. Anja’s hair extensions are cringeworthy and make the whole look even more caricatural. What is wrong with normal hair? Would look much more natural and easier to identify with H&M clientele.

  10. florence

    October 15, 2010 at 7:06 am

    No matter who shoots the H&M campaign, should it be Patrick, this guy or Camilla, they all look boring to me. Anja’s hair extensions are cringeworthy and make the whole look even more caricatural. What is wrong with normal hair? Would look much more natural and easier to identify with H&M clientele.

  11. florence

    October 15, 2010 at 7:06 am

    No matter who shoots the H&M campaign, should it be Patrick, this guy or Camilla, they all look boring to me. Anja’s hair extensions are cringeworthy and make the whole look even more caricatural. What is wrong with normal hair? Would look much more natural and easier to identify with H&M clientele.

    • Karolina

      October 15, 2010 at 5:43 pm

      I totally agree about the hair!

  12. Anonymous

    October 15, 2010 at 7:21 am

    I don’t remember one h&m campaign were I didn’t think it was boring. I love h&m so much, and I think that they do a great job with the clothes. But the campaigns.. boring

    http://thediamondsandstuds.blogspot.com/

  13. Style Trove

    October 15, 2010 at 8:48 am

    I like the styling… but I wish the overall effect had been a little less catalog.

  14. Kate

    October 15, 2010 at 12:33 pm

    I agree, I love H&M but their campaigns are always the same. Her face is so boring and exactly the same every frame. Im all for keeping it minimalistic but there needs to be an added depth to give it some vavavoom :)

  15. Anonymous

    October 15, 2010 at 1:49 pm

    Arent those faux leather leggings done and over yet?

  16. Jessica Stensrud

    October 15, 2010 at 3:14 pm

    Those are all great looks! When will H&M have online shopping in the US?!?!?

    http://thechicaddict.blogspot.com

  17. http://daspinky.blogspot.com

    October 15, 2010 at 4:28 pm

    I don´t like this at all, the styling is awful and that 60s hair no no. H&M has great potential and should do more cool stuff, I liked the editorial they did with Anja for H&m magazine.

  18. Izzy

    October 15, 2010 at 5:17 pm

    The reason why the campaign photos are so “boring” and minimal are because these are the pictures that are used in large poster form throughout the store for each campaign. So, if they had anything else other than very simplistic, it would take away from the look of the store. There’s so much going on already when a customer walks in. Yes it would be nice to have fun, super high fashion campaigns, but it would distract the customer from the clothes.

  19. Kate232

    October 16, 2010 at 10:07 am

    So much airbrushing. What did they do to Anja’s face? :(

  20. Hamlet

    October 17, 2010 at 8:06 am

    Very pretty girl! Remind mea bit of Patsy Kensit.

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