Armani Exchange Sets Spring Campaign in Sunny Malibu

Joanna Elizabeth

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Published April 11, 2016

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Updated December 4, 2017

Luma Grothe stars in Armani Exchange's spring-summer 2016
Luma Grothe stars in Armani Exchange’s spring-summer 2016 campaign

Armani Exchange heads to sunny Malibu, California, for its spring-summer 2016 campaign. Photographed by Riccardo Vimercati, models Luma Grothe, Zuzanna Bijoch, RJ King and Luke Worrall appear in the advertisements. From the poolside to the beach and rocky cliffs, the models pose in easy and casual ensembles. For the girls and guys alike, there is a focus on denim, casual t-shirts and outerwear. / Hair David von Cannon, Makeup by Sil Bruinsma

Related: See Giorgio Armani’s Spring 2016 Campaign

Photographed by Riccardo Vimercati, Armani Exchange's spring 2016 campaign was captured in Malibu, California
Photographed by Riccardo Vimercati, Armani Exchange’s spring 2016 campaign was captured in Malibu, California
Zuzanna Bijoch stars in Armani Exchange's spring 2016 campaign
Zuzanna Bijoch stars in Armani Exchange’s spring 2016 campaign
Armani Exchange's spring 2016 collection features distressed denim styles
Armani Exchange’s spring 2016 collection features distressed denim styles

Shop Armani Exchange’s New Arrivals at Macy’s:

Armani Exchange Cropped Denim Jacket
Armani Exchange Cropped Denim Jacket

Armani Exchange Culotte Jersey Jumpsuit
Armani Exchange Culotte Jersey Jumpsuit
Armani Exchange Moto Blazer
Armani Exchange Moto Blazer
Armani Exchange Sleeveless Colorblocked Shirtdress
Armani Exchange Sleeveless Colorblocked Shirtdress
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