Italian label Blumarine taps rising star Lou Schoof as the face of its spring-summer 2016 campaign. Captured by Inez & Vinoodh, the blonde beauty poses in a variety of floral prints and embellishments. From lace covered blooms to sheer styles, Lou looks perfectly elegant in the new advertisements.
Captured in a New York townhouse, Blumarine’s woman wears a bob-length hairstyle, strappy sandals as well as vibrant pastels. Edward Enninful styled the campaign with makeup by Dick Page and hair by Malcolm Edwards.