Anna Ewers Joins Theo James for BOSS Fragrance Ad

Joanna Elizabeth

/

Published August 18, 2016

/

Updated April 12, 2017

BOSS the Scent for Her perfume campaign starring Anna Ewers and Theo James
BOSS the Scent for Her perfume campaign starring Anna Ewers and Theo James

Hugo Boss‘ new fragrance, BOSS the Scent for Her, taps German model Anna Ewers and British actor Theo James for the campaign. Photographed by Guy Aroch, the good looking pair share an intimate pose while the blonde stares into the camera’s lens. James is also the face of BOSS the Scent campaign for men, where he co-stars alongside Natasha Poly.

The scent is described as a floral and fruity perfume with notes of honeyed peach, freesia bloom, osmanthus flower & roasted cocoa. As well as the print advertisement, BOSS also launched a film for the fragrance. Directed by Darren Aronofsky, the forty-five second clip tells a seductive story set to The Weeknd’s ‘High for This’.

Behind the Scenes Images:

Theo James and Anna Ewers get up close and personal in BOSS the Scent for Her campaign
Theo James and Anna Ewers get up close and personal in BOSS the Scent for Hern campaign
Theo James with Anna Ewers for BOSS the Scent for Her fragrance
Theo James with Anna Ewers for BOSS the Scent for Her fragrance
Anna Ewers gazes at BOSS' perfume bottle in behind the scenes shot
Anna Ewers gazes at BOSS’ perfume bottle in behind the scenes shot


Recent Updates

Kendall-Jenner-MoCO-Spring-25

Kendall Jenner Goes Retro in MO&Co. Spring 2025 Ad

Kendall Jenner shines in MO&Co.’s spring 2025 campaign. She epitomizes effortless cool in a collection that revisits 90s retro-inspired style ...
Gucci-Lunar-New-Year-2025

Ni Ni’s Stunning Gucci Lunar New Year Looks

Gucci’s Lunar New Year 2025 campaign invites you into a world of style and festive traditions. Featuring brand ambassador Ni ...
Kim-Kardashian-SKIMS-Winter-Heat

Kim Kardashian Heats Up SKIMS’ Winter Edit

SKIMS is turning cozy into chic with its Winter Heat collection, fronted by founder Kim Kardashian. Photographed by Charlie Denis, ...
Ugg-Winter-2024

UGG’s Winter Campaign Brings Bold Snow Day Energy

The UGG winter 2024 campaign dives headfirst into snowy escapades. The scenes are captured vividly by Javier Castán’s photography. Set ...
Zendaya-Louis-Vuitton-Murakami

Zendaya Blooms in Louis Vuitton x Murakami Ad

Louis Vuitton’s latest collaboration with Takashi Murakami is as bold and vibrant as it gets. The campaign stars actress Zendaya, ...
Daphne Groeneveld Oceanus Collaboration

Daphne Groeneveld & Oceanus Serve Beach Fantasy for Collab

Oceanus brings its signature shimmer to a stunning new collaboration with model Daphne Groeneveld. The collection channels the beauty of ...