Chloé Pre-Fall 2012 Collection

it’s beautiful but it looks a little celine-ish.

reminicent of irving penn’s corner portraits rather than inspired by Winogrand

There’s an CWK look emerging which I’m finding a little northern and ascetic. There’s a real sadness about those flat brown mocassins and those ankle boots. I think Chloe still lacks the flirty, chic appeal it had for so many years. There has to be a hint of cool teenager there.  Even a whimsical bit of applique or print would make a difference…a focal point which brings a smile. These clothes are a little on the ‘your mum would approve’ side. I do think she’s a competent designer though and I wish her well. Shake it up Claire, make a bold statement and people will sit up.