![Coach unveils its pre-fall 2016 campaign](http://www.fashiongonerogue.com/wp-content/uploads/2016/05/Coach-Pre-Fall-2016-Campaign04.jpg)
Marking its first pre-fall collection, Coach’s new campaign is sure to give you a case of serious bag envy. Photographed by Steven Meisel, models Imaan Hammam, Rianne van Rompaey and Lexi Boing appear in the advertisements where the Stuart Vevers designed bags are front and center. Captured in the back of an automobile, the girls are clad in a mix of luxe, furry coats and knit separates. For bags, the rose appliquéd ‘Dinky’ crossbody and patchwork embellished ‘Varsity’ make an appearance. The images were shot on location in Red Hook, Brooklyn, New York.
Coach Pre-Fall 2016 Campaign
![Imaan Hammam stars in Coach's pre-fall 2016 campaign](http://www.fashiongonerogue.com/wp-content/uploads/2016/05/Coach-Pre-Fall-2016-Campaign03.jpg)
![Lexi Boling stars in Coach's pre-fall 2016 campaign](http://www.fashiongonerogue.com/wp-content/uploads/2016/05/Coach-Pre-Fall-2016-Campaign01.jpg)
![Rianne van Rompaey stars in Coach's pre-fall 2016 campaign](http://www.fashiongonerogue.com/wp-content/uploads/2016/05/Coach-Pre-Fall-2016-Campaign02.jpg)
![Coach's pre-fall 2016 campaign was photographed by Steven Meisel in Red Hook, Brooklyn](http://www.fashiongonerogue.com/wp-content/uploads/2016/05/Coach-Pre-Fall-2016-Campaign05.jpg)
Shop Coach’s New Arrivals:
![Coach Varsity Patchwork Saddle Bag 23](http://www.fashiongonerogue.com/wp-content/uploads/2016/05/Coach-Varsity-Patchwork-Saddle-Bag-23.jpg)
![Coach Patchwork Shearling Dress](http://www.fashiongonerogue.com/wp-content/uploads/2016/05/Coach-Patchwork-Shearling-Dress.jpg)
![Coach Silk Ruffle Dress](http://www.fashiongonerogue.com/wp-content/uploads/2016/05/Coach-Silk-Ruffle-Dress.jpg)
Flashback: Coach Campaigns
![An image from Coach's fall-winter 2014 campaign](http://www.fashiongonerogue.com/wp-content/uploads/2014/07/coach-2014-fall-winter-campaign3.jpg)
Since being named Coach’s creative director in 2013, Stuart Vevers’ vision for the Coach woman has become clear with not only his elegant yet laid-back designs, but also the official brand campaign images. Captured by Steven Meisel each season, the Coach woman has an air of downtown cool in the advertisements. Check out past campaigns below.
![An image from Coach's spring-summer 2015 campaign](http://www.fashiongonerogue.com/wp-content/uploads/2015/01/coach-spring-summer-2015-ad-campaign2.jpg)
![An image from Coach's fall-winter 2015 campaign](http://www.fashiongonerogue.com/wp-content/uploads/2015/07/Coach-Fall-Winter-2015-Ad-Campaign07.jpg)
![An image from Coach's spring-summer 2016 campaign](http://www.fashiongonerogue.com/wp-content/uploads/2016/01/Coach-Spring-Summer-2016-Campaign07.jpg)