Emilio Pucci Sets Fall 2016 Campaign in Florence

Joanna Elizabeth

/

Published July 22, 2016

/

Updated January 14, 2018

Harleth Kuusik and Steffy Argelich star in Emilio Pucci's fall-winter 2016 campaign
Harleth Kuusik and Steffy Argelich star in Emilio Pucci’s fall-winter 2016 campaign

Marking Emilio Pucci’s second campaign under the creative direction of Massimo Giorgetti, the Italian brand’s fall-winter 2016 advertisements celebrate its Florentine heritage. Shot on top of the Palazzo Pucci, models Steffy Argelich and Harleth Kuusik bring a youthful spin to the new season’s prints and billowing shapes. From printed trench coats to pleated skirts, these colorful designs stand out against antique architecture. Cameron McCool captured the campaign with styling by Vittoria Cerciello. Emilio Pucci tapped Pierpaolo Lai on hair and Georgina Graham on makeup.

Emilio Pucci photographs fall 2016 campaign on a Florentine rooftop
Emilio Pucci photographs fall 2016 campaign on a Florentine rooftop

Emilio Pucci embraces retro sunglass shapes for fall-winter 2016 campaign
Emilio Pucci embraces retro sunglass shapes for fall-winter 2016 campaign
An image from Emilio Pucci's fall 2016 campaign
An image from Emilio Pucci’s fall 2016 campaign
Emilio Pucci fall-winter 2016 campaign
Emilio Pucci fall-winter 2016 campaign
Emilio Pucci's signature prints stand out in its fall 2016 campaign
Emilio Pucci’s signature prints stand out in its fall 2016 campaign

Recent Updates

Alaia-Spring-2025

Daria Werbowy Fronts Alaïa’s Stripped Down Spring 2025 Ad

Alaïa’s latest campaign for winter-spring 2025 strips fashion back to its core. Starring model Daria Werbowy, the visuals capture an ...
Pinko-Spring-Summer-2025

Mariacarla Boscono Impresses in Pinko’s Spring 2025 Campaign

Mariacarla Boscono takes the spotlight once again as the face of Pinko’s spring-summer 2025 campaign. She brings her signature confidence ...
Balmain-Spring-Summer-2025-Campaign

Laetitia Casta Leads Balmain’s Spring 2025 Ad

Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the ...
Hermes-Spring-Summer-2025-Campaign

Hermès Spring 2025 Campaign is Walking On a Dream

Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the ...
Victorias-Secret-VS-Archives-Swim

Victoria’s Secret Swim Dives Into Its Archives

Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
Eva-Mendes-Stella-McCartney

Eva Mendes, Raye Return for Stella McCartney Summer 2025

Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...