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Frida Gustavvson by Patrick Demarchelier for Paul & Joe Fall 2010 Campaign

Photographed by Patrick Demarchelier, Frida Gustavvson is ready for the cold in the latest advertising campaign from Paul & Joe where she dons heavy jackets and gems.




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40 Comments

  1. anon

    July 27, 2010 at 6:53 pm

    Love Frida! The shots with the glasses are my favorite.

  2. anon

    July 27, 2010 at 6:53 pm

    Love Frida! The shots with the glasses are my favorite.

  3. anon

    July 27, 2010 at 6:53 pm

    Love Frida! The shots with the glasses are my favorite.

  4. emma

    July 27, 2010 at 7:00 pm

    like this a lot !

  5. emma

    July 27, 2010 at 7:00 pm

    like this a lot !

  6. emma

    July 27, 2010 at 7:00 pm

    like this a lot !

  7. FASHIONOGRAPHY

    July 27, 2010 at 9:49 pm

    I feel like she's too young for this campaign.

  8. FASHIONOGRAPHY

    July 27, 2010 at 9:49 pm

    I feel like she's too young for this campaign.

  9. FASHIONOGRAPHY

    July 27, 2010 at 9:49 pm

    I feel like she's too young for this campaign.

  10. edward

    July 27, 2010 at 11:56 pm

    the second shot is awesome i think frida has such a great look

  11. edward

    July 27, 2010 at 11:56 pm

    the second shot is awesome i think frida has such a great look

  12. edward

    July 27, 2010 at 11:56 pm

    the second shot is awesome i think frida has such a great look

  13. thesecretoffashion

    July 28, 2010 at 7:26 am

    Love the foto with the glasses! xx

  14. thesecretoffashion

    July 28, 2010 at 7:26 am

    Love the foto with the glasses! xx

  15. thesecretoffashion

    July 28, 2010 at 7:26 am

    Love the foto with the glasses! xx

  16. miss.sunshine

    July 28, 2010 at 1:36 pm

    she makes pouting works <3 Loooooooooooveeeee it~~~~~~ <3 absolutely gorgeous~~ <3

  17. miss.sunshine

    July 28, 2010 at 1:36 pm

    she makes pouting works <3 Loooooooooooveeeee it~~~~~~ <3 absolutely gorgeous~~ <3

  18. miss.sunshine

    July 28, 2010 at 6:36 am

    she makes pouting works <3 Loooooooooooveeeee it~~~~~~ <3 absolutely gorgeous~~ <3

  19. THX6050

    July 28, 2010 at 3:38 pm

    Rich girl stranded on an island, makes do with single suitcase of clothes = fabulous.

  20. THX6050

    July 28, 2010 at 3:38 pm

    Rich girl stranded on an island, makes do with single suitcase of clothes = fabulous.

  21. THX6050

    July 28, 2010 at 3:38 pm

    Rich girl stranded on an island, makes do with single suitcase of clothes = fabulous.

  22. vicki

    July 28, 2010 at 11:22 pm

    i love her face but not sure if i like this ed.

    • Emma

      July 29, 2010 at 11:05 pm

      Not an ed, a CAMPAIGN.

    • Emma

      July 29, 2010 at 11:05 pm

      Not an ed, a CAMPAIGN.

  23. vicki

    July 28, 2010 at 11:22 pm

    i love her face but not sure if i like this ed.

    • Emma

      July 29, 2010 at 11:05 pm

      Not an ed, a CAMPAIGN.

  24. Car. elizaa

    July 29, 2010 at 2:10 am

    Her face is breath taking.

    • Emma

      July 29, 2010 at 11:06 pm

      Agree

    • Emma

      July 29, 2010 at 11:06 pm

      Agree

  25. Car. elizaa

    July 29, 2010 at 2:10 am

    Her face is breath taking.

  26. Car. elizaa

    July 29, 2010 at 2:10 am

    Her face is breath taking.

    • Emma

      July 29, 2010 at 11:06 pm

      Agree

  27. bootstrapperboy

    July 29, 2010 at 1:36 pm

    the black sheepskin jacket is yummy!

  28. bootstrapperboy

    July 29, 2010 at 1:36 pm

    the black sheepskin jacket is yummy!

  29. bootstrapperboy

    July 29, 2010 at 1:36 pm

    the black sheepskin jacket is yummy!

  30. Fred

    July 29, 2010 at 7:12 pm

    Love Frida! Love Sweden…!

  31. Fred

    July 29, 2010 at 7:12 pm

    Love Frida! Love Sweden…!

  32. Fred

    July 29, 2010 at 7:12 pm

    Love Frida! Love Sweden…!

  33. Matti

    August 2, 2010 at 11:39 pm

    She looks really cute!

  34. Matti

    August 2, 2010 at 11:39 pm

    She looks really cute!

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