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Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus

Written by Joanna on Friday, July 23rd, 2010 | 2010, Campaign, Edita Vilkeviciute, Fall, Fall 2010, Giorgio Armani, Mert & Marcus   

giorgioarmanicampaign Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus

Once again enlisting the help of photography duo Mert Alas and Marcus Piggott, Giorgio Armani creates a darkly romantic campaign with its fall 2010 advertisements. Starring Edita Vilkeviciute alongside Janice Fronimakis, the series showcases the label’s elegant pieces with a modern twist.

giorgioarmanicampaign1 Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus
giorgioarmanicampaign2 Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus
giorgioarmanicampaign3 Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus
giorgioarmanicampaign4 Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus
giorgioarmanicampaign5 Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus
giorgioarmanicampaign6 Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus
giorgioarmanicampaign7 Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus
giorgioarmanicampaign8 Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus
giorgioarmanicampaign9 Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus
giorgioarmanicampaign10 Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus
giorgioarmanicampaign11 Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus
giorgioarmanicampaign12 Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus
giorgioarmanicampaign13 Giorgio Armani Fall 2010 Campaign | Edita Vilkeviciute by Mert & Marcus

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View Comments

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RedPoppy Said in Friday, July 23rd, 2010 @5:06 pm  

Love the photo quality and tones, I'm afraid I don't love the clothes….

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@PamelaCortes Said in Friday, July 23rd, 2010 @5:22 pm  

Edita was the perfect choice for this campaign… so elegant an sophisticated.

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Allee Lee Said in Friday, July 23rd, 2010 @5:28 pm  

Gorgeous colors. O: I like the reflections in some of the photos. And the quality is quite lovely.
But I agree with RedPoppy, I don't love the clothes, but this would make me want to walk in and look around if I walked passed the store anyways.

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FASHIONOGRAPHY Said in Friday, July 23rd, 2010 @5:35 pm  

I agree, she's the perfect choice for the campaign.

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Sandra Said in Friday, July 23rd, 2010 @6:09 pm  

Gorgeous, gražuol? Edita!

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Matti Said in Friday, July 23rd, 2010 @6:11 pm  

Stylish photos :) the tilt effect is also a nice exception.

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Rhonda Said in Friday, July 23rd, 2010 @8:03 pm  

elegant and divine!

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APi Said in Friday, July 23rd, 2010 @8:32 pm  

I love the clothes, the model, the colors and the campaign.. everything is perfect, very Armani, always elegant and sophisticated.

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April Said in Friday, July 23rd, 2010 @8:48 pm  

It's an absolutely marvelous campaign! Very Armani!

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agnes szucs Said in Friday, July 23rd, 2010 @10:45 pm  

at last something normal and still breathtaking!!!!
:)
szucs

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Lauren Said in Friday, July 23rd, 2010 @11:24 pm  

OMG, I love love loveee this, the styling and the setting, everything is perfect!

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the-curious-observer Said in Saturday, July 24th, 2010 @12:19 am  

Love!

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Jenny from Paris Said in Saturday, July 24th, 2010 @1:14 am  

I don't like Edita but I must admit this is a good campaign, this is really Armani, sophisticated.

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jula Said in Saturday, July 24th, 2010 @1:34 am  

I'm glad to see Edita snagged such a big campaign, she deserves it

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OMG Said in Friday, July 23rd, 2010 @8:58 pm  

For me, the best campaign of the season! And Edita just took my breath away upon seeing this…..

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florence Said in Saturday, July 24th, 2010 @8:03 am  

At last a campaign where the model doesn't look alien, but sharp and beautiful & I can't think of one photo where i thought: hold on, they used photoshop!. And that is so refreshing!!!!!!!!!!
PS: love the clothes! that orange mohair jacket is a stunner amongst others.

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sarinni Said in Saturday, July 24th, 2010 @8:50 am  

beautiful n elegant
just the way it should be

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harilay Said in Saturday, July 24th, 2010 @10:39 am  

So Mert & Marcus ! Great campaign ;)

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Villa Said in Sunday, July 25th, 2010 @3:17 am  

GOSH edita, where do I even begin? from those eyes, nose, lips, to the cheekbones @ _ @

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moo Said in Sunday, July 25th, 2010 @2:59 pm  

she is beautiful, undeniable.

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sparkling25 Said in Monday, July 26th, 2010 @5:01 am  

shockingly perfectly beautiful
BRAVO!

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Isaac Said in Monday, July 26th, 2010 @2:35 pm  

The coloration is magnificent here. Cyan overtones really cool down the fire of this line, making it more sensual than sexual.

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