Gucci creative director Alessandro Michele has quickly put his own stamp on the luxury brand in a short time, and the cruise 2016 campaign is no exception. “There is a more nuanced, subtle and multidimensional romanticism in my collections, moving away from overt sexuality,” he says about his designs.
Related: See Gucci’s Cruise 2016 Runway Show
The new advertisements, photographed by Glen Luchford, star models Rhiannon McConnell and Tami Williams in a room featuring vintage decor. The accompanying film features a quirky dance party, fit for a Wes Anderson flick.
