H&M Takes On City Girl Essentials

What’s a girl to wear while out and about in the city? H&M answers that question with a new style guide called, ‘City Beat’. Starring model Laura Julie, the images head to the streets and indoors with plenty of style inspiration. The model poses in casual basics like ripped denim, biker jackets and light cardigans for the Swedish retailer.

H&M ‘City Beat’ Style Guide

(Left) H&M Biker Jacket, Viscose Shirt, Slim High Ankle Trashed Jeans and Fringed Ankle Boots (Right) H&M Wool Hat, Short Jersey Top, A-Line Skirt and Backpack

H&M Biker Jacket, Viscose Dress and Leather Belt

(Left) H&M Open-Shoulder Blouse and Slim-Fit Pants High-Waist (Right) H&M Parka with Hood, Short Cardigan, Skirt with Fringe, Small Bucket Bag and Ankle Boots with Metal Buckles

(Left) H&M V-Neck Jumpsuit and Hole-Patterned Cardigan (Right) H&M Hole-Patterned Cardigan, Graphic T-Shirt, High-Waist Denim Shorts and Platform Shoes

H&M Spring 2016 Beauty

Laura Julie also appeared in a beauty shoot for H&M featuring the spring beauty trends. The Danish model looked naturally beautiful with H&M’s cosmetics line including liquid foundation, lipstick, blush and more products.