H&M Takes On City Girl Essentials

AFFILIATE DISCLOSURE

Joanna Elizabeth

/

Published February 14, 2016

H&M Peasant Blouse and A-Line Skirt
H&M Peasant Blouse and A-Line Skirt

What’s a girl to wear while out and about in the city? H&M answers that question with a new style guide called, ‘City Beat’. Starring model Laura Julie, the images head to the streets and indoors with plenty of style inspiration. The model poses in casual basics like ripped denim, biker jackets and light cardigans for the Swedish retailer.

H&M ‘City Beat’ Style Guide

(Left) H&M Biker Jacket, Viscose Shirt, Slim High Ankle Trashed Jeans and Fringed Ankle Boots (Right) H&M Wool Hat, Short Jersey Top, A-Line Skirt and Backpack
(Left) H&M Biker Jacket, Viscose Shirt, Slim High Ankle Trashed Jeans and Fringed Ankle Boots (Right) H&M Wool Hat, Short Jersey Top, A-Line Skirt and Backpack
H&M Biker Jacket, Viscose Dress and Leather Belt
H&M Biker Jacket, Viscose Dress and Leather Belt
(Left) H&M Open-Shoulder Blouse and Slim-Fit Pants High-Waist (Right) H&M Parka with Hood, Short Cardigan, Skirt with Fringe, Small Bucket Bag and Ankle Boots with Metal Buckles
(Left) H&M Open-Shoulder Blouse and Slim-Fit Pants High-Waist (Right) H&M Parka with Hood, Short Cardigan, Skirt with Fringe, Small Bucket Bag and Ankle Boots with Metal Buckles
H&M V-Neck Jumpsuit and Hole-Patterned Cardigan (Right) H&M Hole-Patterned Cardigan, Graphic T-Shirt, High-Waist Denim Shorts and Platform Shoes
(Left) H&M V-Neck Jumpsuit and Hole-Patterned Cardigan (Right) H&M Hole-Patterned Cardigan, Graphic T-Shirt, High-Waist Denim Shorts and Platform Shoes

H&M Spring 2016 Beauty

LIPS: H&M Beauty Cream Lipstick
LIPS: H&M Beauty Cream Lipstick

Laura Julie also appeared in a beauty shoot for H&M featuring the spring beauty trends. The Danish model looked naturally beautiful with H&M’s cosmetics line including liquid foundation, lipstick, blush and more products.

FACE: H&M Beauty Liquid Foundation
FACE: H&M Beauty Liquid Foundation

Recent Updates

HM-Western-Looks

H&M’s New Drop Has All the Western Vibes You Need

H&M’s new arrivals are marrying countryside chic with a touch of Western ruggedness. Set against a desert backdrop, model Mariam ...
Monique-Lhuillier-Fall-2025

Monique Lhuillier Fall 2025 Delivers Art Deco Glamour

Monique Lhuillier’s fall 2025 collection embraces modern glamour with a nod to Art Deco and New York City’s iconic charm ...
HM-Studio-Pre-Spring-2025

H&M Studio’s Pre-Spring 2025 Capsule Has an Edgy Refresh

H&M Studio’s pre-spring 2025 capsule collection steps into transitional dressing with bold confidence. Showcased on model Tess Breeden in a ...
Massimo-Dutti-January-2025-Lookbook

Massimo Dutti’s January Arrivals Are Cool Girl Approved

Massimo Dutti kicks off 2025 with its January style guide, called SOHO, featuring a polished yet relaxed vibe. The collection, ...
Ralph-Lauren-Pre-Spring-2025

Ralph Lauren Pre-Spring 2025: Bold Colors, Luxe Tailoring

Ralph Lauren’s pre-spring 2025 collection focuses on transitional dressing with pieces that effortlessly blend utility and sophistication. Tailored suiting anchors ...
COS-January-2025

COS’ January Collection Features Must-See Outerwear

COS kicks off the new year with a January 2025 collection that focuses on transitional dressing. Fronted by model Lulu ...