H&M x Coachella 2016 Behind the Scenes Campaign

Adwoa Aboah, Hailey Baldwin and Julia Cumming on set of the H&M x Coachella 2016 campaign

After the success of last year’s collaboration with Coachella, H&M will be teaming up with the music festival once again for a co-branded collection called #HMLovesCoachella. Set to be released on March 24th in US stores and online, the lineup will include boho inspired looks like printed blouses, fringe adorned tops, rompers and denim shorts.

The official campaign images capture a road trip vibe with models Hailey Baldwin, Julia Cumming and Adwoa Aboah.

“Last year, H&M was the first brand to team up with Coachella to develop a clothing collection. The success was so rapid and so widespread, we decided to partner again to create an even richer offering this season,” says Ross Lydon, designer at H&M.

H&M Loves Coachella 2016 Lookbook – Behind the Scenes

Hailey Baldwin on set at the H&M x Coachella 2016 campaign shoot

Julia Cumming on set at the H&M x Coachella 2016 campaign

Adwoa Aboah and Hailey Baldwin on set of the H&M x Coachella 2016 campaign

Flashback – H&M Loves Coachella 2015

Stella Maxwell stars in H&M Loves Coachella 2015 lookbook

2015 marked H&M’s first collaboration with the Coachella Valley Music and Arts Festival. The outing of lace dresses, denim and casual tees were modeled by Stella Maxwell and Aya Jones. Take a look back at last year’s collection before the new one launches!