Juicy Couture “Viva La Juicy” Fragrance Campaign | Sasha Pivovarova by Inez & Vinoodh

Posted by · Jul 8th, 2011 · 2011, Campaign, Inez van Lamsweerde & Vinoodh Matadin, Juicy Couture, Sasha Pivovarova ·

Juicy Couture continues with an image shakeup for their “Viva La Juicy” fragrance campaign photographed by Inez van Lamsweerde and Vinoodh Matadin and starring Sasha Pivovarova. (WWD)

  • anonymous

    First Raquel, now Sasha…  What is going on?!

  • http://twitter.com/tayzipporah Tayma-Zipporah

    Wtf….? I mean, it looks nice but it’s odd to see high fashion models in the ads for such a commercial/mainstream brand. That’d be like Daphne Groeneveld working for Victoria’s Secret.

  • http://twitter.com/tayzipporah Tayma-Zipporah

    Wtf….? I mean, it looks nice but it’s odd to see high fashion models in the ads for such a commercial/mainstream brand. That’d be like Daphne Groeneveld working for Victoria’s Secret.

    • http://twitter.com/thisismyface Katie

      Oh, YIKES.  I hope never never!!

    • baboonbutt

      It’s not really. Last season Sasha was the face for the Gap. Karlie for H&M. These big companies pay big bucks.

  • http://twitter.com/tayzipporah Tayma-Zipporah

    Wtf….? I mean, it looks nice but it’s odd to see high fashion models in the ads for such a commercial/mainstream brand. That’d be like Daphne Groeneveld working for Victoria’s Secret.

  • Guest

    So good to see her. Ugh. She looks hot.

  • http://www.style-abuse.blogspot.com Marcia Wong

    Why. Is. Sasha. In. A. Juicy. Couture. Campaign. Is either Juicy Couture hoping to get to high-class level, or models are dumping down to do commercial campaigns just to earn some bucks(hopefully not)

    http://www.style-abuse.blogspot.com 

    • Anonymous

      WHAT? They are in it for the money, and most of the time they work nearly for free. She looks great and got paid, good for her. It does not affect her integrity. Get real. This is fashion, it’s not important nor does it have any depth. That’s what makes it fun!

  • Anonymous