Posted 1 month, 15 days ago. on April 8, 2012 by Joanna

Athletic Spring – The spring 2012 campaign from BCBG Max Azria taps Daniela Mirzac and Theres Alexandersson for a series of athletic inspired images, lensed by Camilla Akrans. Showcasing the label’s youthful dresses with vibrant color-blocking patterns styled by Laura Ferrara (Tim Howard Management), the advertisements go from the studio to outdoors. The girls also sport flawless makeup by Wendy Rowe and lilac hair.
Posted 3 months, 14 days ago. on February 10, 2012 by Joanna

On the Block – BCBG by Max Azria was dominated by color blocking for its fall 2012 runway show presented during New York Fashion Week on Thursday. Relaxed and slouchy silhouettes brought an elegant ease to the catwalk with models donning a variety of hues ranging from electric blue to eye-popping coral grounded in neutrals. Accented by furs and geometric prints, the fall collection is tailored for a woman who longs for luxury without any over the top thrills.
Posted 8 months, 18 days ago. on September 8, 2011 by Joanna

BCBG’s Relaxed Spring – The spring 2012 collection from BCBG Max Azria embraces a modern Grecian look with feminine draping and slouchy silhouettes that are flattering on just about any body shape. Loose-fitting materials are paired with a strong selection of colors ranging from happy turquoise to moody mauve. Another collection highlight includes graphic, almost tribal-like prints and low sitting pockets, giving a casual feel to BCBG’s elegant silhouettes.
Posted 9 months, 15 days ago. on August 12, 2011 by Joanna

Sunny Generation – The fall-winter campaign from BCBGeneration enlists David Roemer (Atelier Management) for a sun-soaked series of images starring Sharon, Aurelia, Katya and Mina. Outfitted by Elizabeth Sulcer, the trio sports colorful layers paired with playful accessories. / Hair by Rolando Beauchamp @ Community NYC, Makeup by Christian McCulloch @ Tim Howard
Posted 1 year, 3 months ago. on February 10, 2011 by Joanna

On the first official day of New York Fashion Week, BCBG Max Azria delivered easy breezy loose-fitting silhouettes for the fall 2011 season. With draping and folds outlined by color blocking, the Max Azria woman is on the go for fall with boots below the knee and a slicked back ‘do.
Posted 1 year, 4 months ago. on January 21, 2011 by Joanna

David Roemer shoots the blonde trio of Anne Sophie Monrad, Angelica and Daria for the spring 2011 campaign from BCBGeneration. Styled by Brian Molloy, the curly haired beauties don the label’s flirty ensembles for the new season.