Siren Couture – After last season’s tribute to Japan, Giorgio Armani dreamed up a sultry, siren-like vision for the Armani Privé spring 2012 collection. The season’s most standout color was undoubtedly green–from neon chartreuse to forest green–the unlikely hue had its moment in Paris Haute Couture after appearing at Atelier Versace earlier this week. Slinky silhouettes were draped like waves onto the ocean, making the models appear as otherworldly sea creatures as the emerged on the runway. Armani also embraced metallic with techno silver suiting and beaded gowns. Continuing with the underwater theme, sea snake patterns brought a hard edge to the already striking display of gowns.
Smoldering Spring – Barbara Palvin joins Alex Cunha for the spring 2012 campaign from Armani Exchange. Photographed by Matthew Scrivens, the duo hits sunny Palm Springs, California at the Ace Hotel. Styled by Sally Lyndley, the pair wears a lightweight wardrobe of denim, simple tees and scarves. / Creative Direction by Tom Jarrold, Hair by Neil Moodie, Makeup by Virginia Smith
Armani Slickness – Showing off her sheared coif, Milou van Groesen replaces Sasha Pivovarova as the face of Giorgio Armani’s spring 2012 campaign. In front of Mert & Marcus’ lens, Milou wows in Armani’s sleek silhouettes and pearly materials while overlooking a beach setting.
Armani’s Light Spring – Giorgio Armani once again brought Milan Fashion Week to a close with his elegant draping and tailoring on full display for spring 2012. The Armani woman was swathed in pearly fabrics of lightweight silk and satin with abstract prints for the new season. Silhouettes were loose-fitting, accentuating the feminine form with dramatic folds and pleats which were also decorated with sequins for a nighttime glamour look.
Pop Life – After an initial glimpse at Rihanna’s advertising campaign for Armani Jeans, we have a look at the Emporio Armani Underwear campaign also photographed by Steven Klein. The Barbadian pop star strips down to lingerie and leather in the steamy advertisements.
Star Jeans – Armani Jeans enlists pop songstress Rihanna for its fall 2011 campaign shot by Steven Klein. Shot in New York City, the concept was based on a classic film noir, giving it a contemporary twist that is sexy yet sophisticated
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