Posted 9 days ago. on May 18, 2012 by Joanna

Power of Dress – Ava Smith models the new fall collection from fast fashion retailer H&M. The autumn outing is very fashion forward featuring a mix of sculpted shoulders, sequined patterns, abstract prints and sporty caps. A dark palette of plum, inky black, ash grey, mustard and navy sets the tone for the season.
Posted 16 days ago. on May 10, 2012 by Joanna

Brazilian Sensation – Isabeli Fontana smolders as the face of H&M’s “Beach Sensation” campaign featuring red-hot swimwear just in time for the summer season. Hitting the beach, Isabeli soaks up the sun and poses in the sand while wearing tropical prints and skin-baring bikini styles. You can also see the Brazilian stunner in motion with the television spot featured under the cut.
Posted 1 month, 13 days ago. on April 13, 2012 by Joanna

Garden of Delights – H&M taps top models Constance Jablonski, Edita Vilkeviciute, Toni Garrn and Karmen Pedaru as the faces of its spring 2012 Conscious Collection–a line made of environmentally friendly materials. Photographed by Terry Richardson with styling by George Cortina, the quartet takes to a garden setting in the fun and flirty looks.
Posted 1 month, 14 days ago. on April 12, 2012 by Joanna

Conscious Allure – H&M enlists top models Edita Vilkeviciute, Toni Garrn and Karmen Pedaru for a recent promo film featuring the fast fashion retailer’s spring “Conscious Collection”. In the video, the trio works it from head to toe in sustainable fabrics and feminine prints.
Posted 1 month, 21 days ago. on April 5, 2012 by Joanna

Light and Flirty Spring – Jessica Hart is the latest model to front H&M’s Trend Update style book. This time, the Australian beauty poses for Oscar Falk’s lens in spring pleats, pastel hues and peekaboo cutouts with art direction by Mikael Kangas. Jessica also sports a short bob and pink lips in the spring pieces.
Posted 2 months, 5 days ago. on March 22, 2012 by Joanna

Daria x H&M – Daria Werbowy shows off her best moves for a promotional video featuring H&M’s spring 2012 collection. Pastel prints and easy breezy silhouettes dominate the new season with an elegant flair.