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Trendy Toni – Toni Garrn poses for H&M’s latest Trend Update style book. Photographed by Andreas Larsson with art direction by Mikael Kangas, Toni sports simple silhouettes with an androgynous appeal for spring.
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Sporty Summer – Frida Gustavsson models the summer 2012 collection from fast fashion retailer, H&M. Photographed by Andreas Sjodin, Frida wears a mix of sportswear and elegant silhouettes for the new season. Color blocking and stripes bring a modern touch to the classic influences.
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Cruising for Versace – Versace follows up their fall H&M collaboration with a cruise collection available online January 19th. The recent lookbook stars Abbey Lee Kershaw wearing colorful prints and asymmetrical necklines. The capsule collection also includes fitted jeans, swimwear, and accessories ranging from charm bracelets to ballet flats.
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Spring Awakening – Liya Kebede fronts the spring collection from H&M where she sports bright colors and relaxed silhouettes. Captured in a sandy location, Liya sports nautical stripes, lightweight tops and floral prints in the sun-drenched images.
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Rebel Trend – Daria Strokous has a rebellious flair for H&M’s latest “Trend Update” style book. Captured by Peter Gehrke with art direction by Mikael Kangas, Daria wears a wardrobe of lightweight knits, leather jackets and fitted pants for the new season. Tousled locks and full lashes perfect her understated style.
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Super Push – Edita Vilkeviciute is playfully sexy in H&M’s new “Super Push” bra campaign which debuted in November. Wearing lush curls and red lips, Edita has never looked better! Check out the commercial spot under the cut.
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