Latest H&M News

Kinga Rajzak for H&M Spring 2012 Lookbook

Spring for H&M – H&M’s spring 2012 lookbook is finally out, and the fast fashion retailer seemed to have contrast in mind for the new season with a mix of soft and sharp shapes. Modeled by Kinga Rajzak, the colorful fashions are minimal chic at its ...
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Bianca Balti & Heather Marks for H&M Lingerie by Peter Gehrke

Bedroom Fashion – Bianca Balti and Heather Marks show off the latest in lingerie for these recent H&M style book images. Photographed by Peter Gehrke with art direction by Mikael Kangas, the duo is alluring in lace and satin pieces made for the bedroom.
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Hilary Rhoda, Julia Stegner & Ieva Laguna for H&M November 2011 Campaign by Asa Tallgard

Mountain Delights – The latest campaign from H&M enlists Asa Tallgard for a day of winter exploration starring Hilary Rhoda, Julia Stegner, Ieva Laguna, Tom James and Jake Davies. Styled by Sofia Ericsson, the group takes a trek by the lake in heavy-knit sweaters, ...
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Signe by Bo Brinkenfalk in Versace x H&M for Fashion Gone Rogue

Cruel Summer – Photographer Bo Brinkenfalk shares a tribute to Amy Winehouse with this glam story featuring pieces from Versace’s recent H&M collaboration which also hits stores this week. Styled by Gordana Zlatanovic, model Signe sports colorful designs ...
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Karen Elson, Joan Smalls, Edita Vilkeviciute & Georgia May Jagger for H&M Holiday 2011 Campaign

Seasonal Greetings – Here is another look at the holiday 2011 campaign from fast fashion retailer, H&M. These new images feature some of our favorite models including Karen Elson with her sister, Joan Smalls, Edita Vilkeviciute, Tony Ward, Georgia May Jagger and ...
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Abbey Lee Kershaw, Karen Elson, Georgia May Jagger, Ming Xi & Sui He for H&M Holiday 2011 Campaign

Hip Holiday – H&M taps top models for its holiday 2011 advertisements starring Abbey Lee Kershaw and her boyfriend Matthew Hutchinson, Karen Elson and her sister Kate, Georgia May Jagger and her mother Jerry Hall, Ming Xi and Sui He as well as signer Lykke Li ...