Latest H&M News
Freja Beha Erichsen & Heidi Mount for H&M “New Silhouettes” Collection
New Silhouettes – Freja Beha Erichsen and Heidi Mount star in a recent style book for H&M’s “New Silhouettes” collection. Sporting seventies inspired shapes in jewel tones and minimal black and white, the pair is all smiles in the new shapes. ...
Liu Wen & Edita Vilkeviciute for H&M Trend Update by Peter Gehrke
Trend Alert – H&M enlists Liu Wen and Edita Vilkeviciute for a lesson in the latest fall trends including button up tees, floral prints and knee high boots. With art direction by Mikael Kangas, Peter Gehrke photographs the pair in laid-back looks that range from ...
Anja Rubik & Freja Beha Erichsen for H&M Fall 2011 Campaign by Terry Richardson
Autumn Duo – Anja Rubik and Freja Beha Erichsen look positively delightful in the fall 2011 campaign for fashion retailer, H&M. Joined by new face Jade Jackson, the top model duo sports mod inspired looks complete with color blocking and sleek shapes lensed by ...
Erin Heatherton for H&M by Night by David Roemer
Day & Night – Erin Heatherton takes a break from VS lingerie for a more conservative look in H&M’s latest “By Night” collection. Photographed by David Roemer (Atelier Management) with art direction by Mikael Kangas, the blonde beauty sports ...
Iselin Steiro for H&M Fall Silhouettes
Fall Chicness – H&M adds another top model to its fall lookbooks with Iselin Steiro showing off the retailer’s “Fall Silhouettes” line. Sporting simple button-up shirts, blazers and fitted pants, Iselin brings a mature elegance to the chic range. ...
Sasha Pivovarova for H&M Fall 2011
Fallin’ for Fashion – Sasha Pivovarova layers up for one of H&M’s many fall lookbooks. Sporting a mix of tan, neutral and peach hues; Sasha makes knits and bohemian prints luxe with sweet smiles and cool gazes.

