Latest H&M News

Vika Falileeva for H&M Trend Update by Peter Gehrke

Glam Sport – Vika Falileeva wears the spring season’s trend of sportswear inspired looks for the latest trend update from H&M. Captured by Peter Gehrke with art direction by Mikael Kangas, Vika wears asymmetrical cuts, tropical prints and metallic skirts ...

Sasha Pivovarova, Natasha Poly, Isabeli Fontana & Anais Mali for H&M Spring 2012 Campaign by Inez & Vinoodh

Fresh Start – H&M enlists an all star cast for its spring 2012 “Fresh Start” campaign shot by Inez van Lamsweerde and Vinoodh Matadin. Models Sasha Pivovarova, Natasha Poly, Isabeli Fontana and Anais Mali all wear stylish looks in bright pastels paired ...
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Aymeline Valade for Marni x H&M Spring 2012 Lookbook

Marni Loves H&M – After taking a look at the campaign yesterday, we share the Marni x H&M spring lookbook starring Aymeline Valade. Photographed by Josh Olins, Aymeline wows in the capsule collection’s colorful prints and modern silhouettes. Topped ...
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Liu Wen & Imogen Poots for Marni x H&M Spring 2012 Campaign by Markus Jans

Marni x H&M – H&M’s latest designer collaboration is with Italian label Marni, and for the spring 2012 campaign–Markus Jans is enlisted for a series of romantic images. Starring Liu Wen and Imogen Poots, the images showcase the line’s stunning ...

Toni Garrn for H&M Trend Update

Trendy Toni – Toni Garrn poses for H&M’s latest Trend Update style book. Photographed by Andreas Larsson with art direction by Mikael Kangas, Toni sports simple silhouettes with an androgynous appeal for spring.

Frida Gustavsson for H&M Summer 2012 Collection

Sporty Summer – Frida Gustavsson models the summer 2012 collection from fast fashion retailer, H&M. Photographed by Andreas Sjodin, Frida wears a mix of sportswear and elegant silhouettes for the new season. Color blocking and stripes bring a modern touch to the ...