Latest Hugo Boss News

Hilary Rhoda is Pure Elegance for Hugo Boss Black’s Fall 2012 Campaign by Mario Sorrenti

Black Elegance – Hugo Boss enlists Mario Sorrenti to capture the fall 2012 campaign for the brand’s Black label. Alongside a cast of male models, Hilary Rhoda is stunning in the women’s collection, donning sleek coats and dresses in the picturesque setting ...

Jac Jagaciak Goes by the Sea for Hugo Boss Orange’s Fall 2012 Campaign by Cédric Buchet

Fall Getaway – Hugo Boss Orange taps Jac Jagaciak and male model Ryan Burns for its fall 2012 campaign shot on location in Barcelona by Cédric Buchet. Set at the city’s port, the two look sharp yet romantic in a mix of denim, sweaters and fashion forward jackets. ...
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Freja Beha Erichsen for Hugo by Hugo Boss Spring 2012 Campaign by Alexei Hay

Slick Freja – Freja Beha Erichsen nabs the spring 2012 campaign from Hugo by Hugo Boss, lensed by Alexei Hay. Freja joins Sean O’Pry in the black and white images where she sports minimal silhouettes and razor-sharp stripes. Slicked back hair and understated ...
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Malgosia Bela for Hugo Boss Black Spring 2012 Campaign by Mario Sorrenti

Boss Elegance – Malgosia Bela stars as the face of Hugo Boss Black’s spring 2012 campaign alongside male model Mark Vanderloo. In front of Mario Sorrenti’s lens, Malgosia is elegance personified in feminine dresses and tailored jackets.

Malgosia Bela for Hugo Boss Black Spring 2012 Campaign by Mario Sorrenti

Bright Spring – Malgosia Bela joins male supermodel Mark Vanderloo for the spring 2012 campaign from Hugo Boss Black. Selling a vision of relaxed luxury, the pair makes a handsome couple in front of Mario Sorrenti’s lens with bright colors and tailored silhouettes. ...
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Freja Beha Erichsen for Hugo by Hugo Boss Spring 2012 Campaign by Alexei Hay

Getting an early look at the Hugo by Hugo Boss spring 2012 campaign, we see it stars Freja Beha Erichsen and male model Sean O’Pry. Photographed by Alexei Hay, the duo gets playful in black and white looks. (Hugo Boss)