Latest JOOP! News

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Maryna Linchuk Stars in the Joop! Fall 2012 Campaign by Dylan Don

Joop Elegance – Maryna Linchuk is tapped for German label Joop!’s fall 2012 campaign. The blonde stars alongside male model Lars Burmeister in colorful autumn looks matched with jewelry and watch accessories. Dylan Don captures the pair in a luxe setting for ...

Cato Van Ee for JOOP! Spring 2011

Not too soon after taking a look at the campaign, here is a look at JOOP!’s spring 2011 collection in lookbook format. Worn by Cato Van Ee, the German label offers a mix of casual and elegant ensembles. Topped off with light outerwear and colorful staples, the new ...

Toni Garrn for JOOP! Spring 2011 Campaign

Toni Garrn brings some sex appeal to the spring 2011 campaign from JOOP! Starring alongside the handsome Mathias Lauridsen, Toni smolders in the German label’s sophisticated designs.

Joop! Fall 2010 Campaign | Iselin Steiro by Glen Luchford

This campaign season, it seems that label’s are loving sexy couples!. First there was Louise and Tony, then there was Izabel and Nicholas, and now there’s Iselin Steiro and Patrick Petitjean for Joop!’s latest advertisements. Shot by Glen Luchford, the ...

Lookbook | Alek Alexeyeva by Fergus Padel for Joop! Jeans

The spring 2010 lookbook for Joop! Jeans is almost as relaxed and laid-back as the collection itself with its intimate setting and casual style. Shot by Fergus Padel and directed by Isabelle Thiry, the series captures model Alek Alexeyeva in several distinct looks.