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Posted 2 months, 28 days ago. on February 25, 2012 by Joanna
Sportmax’s Structured Fall – Max Mara’s offshoot line, Sportmax, presented its fall 2012 show earlier today on the fourth day of Milan Fashion Week. As always, Sportmax had a youthful appeal with high hemlines, experimental shapes and lightweight outerwear. The color palette showcased a balance between electric blue, fuchsia, off white and inky black. Autumn had an Eastern influence with origami-like folds and kimono ties appearing on lush fur-trimmed coats and dresses. Models wore wedged boots and Milan’s go-to accessory of black gloves to complement the streamlined, almost androgynous showing.
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Posted 4 months, 15 days ago. on January 10, 2012 by Joanna
Sporty Spring – Frida Gustavsson stars as the face of Sportmax’s spring 2012 campaign. With windswept hair and glam makeup, Frida dons technicolor prints, sleek silhouettes and oversize handbags in the high gloss studio images.
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Posted 8 months, 2 days ago. on September 24, 2011 by Joanna
Sportmax’s Sexy Spring – The spring 2012 showing from Sportmax delivered a youthful mix of form-fitting silhouettes, slouchy summer outerwear and sharp blazers for the new season. Models walked down the runway with disheveled hair and nude lips which appears to be a popular beauty trend for the new season. Prints came in the form of grungy florals paired up with metallic skirts and cinched waists.
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Posted 10 months, 4 days ago. on July 24, 2011 by Joanna
Juju’s Moment – Juju Ivanyuk is having a good campaign season with fall advertisements for Elie Saab and now Max Mara’s Sportmax. Photographed by David Sims, Juju takes a turn for the mature side of elegance in tailored jackets, classic hats and fur-trimmed gloves.
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Posted 1 year, 2 months ago. on February 26, 2011 by Joanna
It looks like a dark fall 2011 for Sportmax’s latest outing shown on Saturday during Milan Fashion Week where models took to the catwalk in a strong showing of black and modern shapes fit for the contemporary woman. Luxurious furs, wools, and thick belts took center stage with feminine undertones found in the form of floral patterns and sheer materials for the new season.
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Posted 1 year, 4 months ago. on December 29, 2010 by Joanna
Ginta Lapina returns for her second consecutive season as the face of Sportmax by Max Mara. In front of a crisp white background, Ginta dons the label’s colorful yet playful ensembles with cool patterns and youthful shapes.
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