Latest Sportmax News

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Sportmax Spring 2012 | Milan Fashion Week

· Sep 24th, 2011
Sportmax’s Sexy Spring – The spring 2012 showing from Sportmax delivered a youthful mix of form-fitting silhouettes, slouchy summer outerwear and sharp blazers for the new season. Models walked down the runway with disheveled hair and nude lips which appears ...
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Sportmax Fall 2011 Campaign | JuJu Ivanyuk by David Sims

· Jul 24th, 2011
Juju’s Moment – Juju Ivanyuk is having a good campaign season with fall advertisements for Elie Saab and now Max Mara’s Sportmax. Photographed by David Sims, Juju takes a turn for the mature side of elegance in tailored jackets, classic hats and fur-trimmed ...
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Sportmax Fall 2011 | Milan Fashion Week

· Feb 26th, 2011
It looks like a dark fall 2011 for Sportmax’s latest outing shown on Saturday during Milan Fashion Week where models took to the catwalk in a strong showing of black and modern shapes fit for the contemporary woman. Luxurious furs, wools, and thick belts took center ...
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Ginta Lapina for Sportmax Spring 2011 Campaign

· Dec 29th, 2010
Ginta Lapina returns for her second consecutive season as the face of Sportmax by Max Mara. In front of a crisp white background, Ginta dons the label’s colorful yet playful ensembles with cool patterns and youthful shapes.
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Sportmax Spring 2011 | Milan Fashion Week

· Sep 23rd, 2010
Geared towards a more youthful clientele, the spring outing from Sportmax doesn’t disappoint with its flirty and geometrically inclined garments. Starting off with a chic white number worn by last season’s campaign star, Ginta Lapina, the show easily progressed ...
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