For its new Advanced Génifique campaign, cosmetics brand Lancome taps four of its ambassadors to show beauty from the twenties to forties. Kate Winslet, Lupita Nyong’o, Lily Collins and Penelope Cruz absolutely glow in the advertisements. The Advanced Génifique serum from Lancome is described as the perfect product for all ages, skin tones and ethnicities as shown by the new campaign.