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Road to California – Club Monaco travels to California deserts and highways for its spring-summer lookbook starring Eniko Mihalik and Valerija Kelava. The new season is inspired by music festivals where easy basics such as white tees and linen skirts are juxtaposed with cowboy boots and oversize scarves. Tribal prints in nude and pastel hues bring a bohemian flair to the summer staples.
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Rebel Without a Cause – Barbara Palvin plays the role of beatnik for the pre-fall 2012 collection from DSqaured2. Photographed by Lorenzo Marcucci, Barbara wears a beehive paired with a cigarette in hand and oversize glasses. Jewel tones of sapphire, emerald and amethyst spruce up classic staples such as the cigarette pant, trench coat and mini skirt.
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Free Freja – Freja Beha Erichsen shows off her softer side for the February catalogue of ready to wear retailer, Free People. Photographed by Joshua Allen, Freja models the label’s distinct styles embodied in girls names’ including Candy, Meadow, Ginger, Lou, and Molly. From edgy graphic tees to frilly dresses, the Free People girl still keeps her easy breezy attitude.
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Trendy Toni – Toni Garrn poses for H&M’s latest Trend Update style book. Photographed by Andreas Larsson with art direction by Mikael Kangas, Toni sports simple silhouettes with an androgynous appeal for spring.
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MiH Spirit – After taking a look at the behind the scenes video earlier, we focus on the spring 2012 lookbook and campaign images for MiH Jeans. The denim label tapped Ruby Aldridge for the outdoor shoot which has a carefree bohemian vibe, much like this season’s clothing. A relaxed fit and button-up shirts are the main staples for spring. / Photography by Magnus Klackenstam
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New Generation – For pre-fall 2012, Acne designer Jonny Johansson was inspired by the so-called “TV Generation”–those who grew up with MTV and emulated what they saw in videos. Making it contemporary, Johansson placed focus on androgynous elements–from metal chains to relaxed suits to techno silvers, pre-fall is all about capturing the allure of the past for a modern audience. Knee length coats are paired with mini skirts for a contrast of proportions.
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