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The Sisterhood – Raf Simons draws inspiration from elite college life with Jil Sander’s pre-fall 2012 collection. Photographer Ben Weller captures models Katie Fogarty, Hanne Gaby Odiele, Karolina Mrozkova, Tilda Lindstam, Katya Konstantinova, Janice Seinen Alida and others in a common room setting where they study, play card games and chat. The collection has all the trappings of an ivy league wardrobe–cardigans, monogrammed sweaters, tweed skirts and lush coats all conjure up images of academic elegance for the new season.
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Sporty Summer – Frida Gustavsson models the summer 2012 collection from fast fashion retailer, H&M. Photographed by Andreas Sjodin, Frida wears a mix of sportswear and elegant silhouettes for the new season. Color blocking and stripes bring a modern touch to the classic influences.
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Denim Gal – Denim label MiH Jeans teams up with online retailer Shopbop for a resort 2012 capsule collection. Founder and creative director Chloe Lonsdale was inspired by 60s and 70s bohemian style for the look book images which star Ruby Aldridge. Lensed by Guy Aroch, the denim pieces are paired up with flowing blouses and button-up shirts.
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Textile Spring – For spring 2012, the Elizabeth and James’ “Textile” collection is casual chic at its best. Offering up an array of tie-dye, python and floral prints, the Textile line is made for the youthful set with a relaxed style. Styled by designers Ashley and Mary-Kate Olsen, Abby Brothers sports the loose-fitting silhouettes with a confident cool in these style book images.
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Parisian Muse – Arizona Muse hits the streets of Paris, France for the cruise 2012 catalogue from Louis Vuitton. Captured by Mark Segal, Arizona rides a bike and roller blades in the label’s sophisticated designs and accessories ranging from tailored blazers to denim pants.
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Daring Cavalli – For the spring-summer season, Roberto Cavalli shortened hemlines and introduced cut-out detailing to combat the summer heat. Modeled by Meghan Collison, the new collection focuses on animal prints, maxi dresses and sheer materials. Wild yet sophisticated, the Cavalli woman is all about daring glamour paired with soft femininity.
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