Latest Lookbook News
Freja Beha Erichsen for Free People February 2012 Catalogue
Free Freja – Freja Beha Erichsen shows off her softer side for the February catalogue of ready to wear retailer, Free People. Photographed by Joshua Allen, Freja models the label’s distinct styles embodied in girls names’ including Candy, Meadow, Ginger, ...
Toni Garrn for H&M Trend Update
Trendy Toni – Toni Garrn poses for H&M’s latest Trend Update style book. Photographed by Andreas Larsson with art direction by Mikael Kangas, Toni sports simple silhouettes with an androgynous appeal for spring.
Ruby Aldridge for MiH Jeans Spring 2012 Collection
MiH Spirit – After taking a look at the behind the scenes video earlier, we focus on the spring 2012 lookbook and campaign images for MiH Jeans. The denim label tapped Ruby Aldridge for the outdoor shoot which has a carefree bohemian vibe, much like this season’s ...
Acne Pre-Fall 2012 Collection
New Generation – For pre-fall 2012, Acne designer Jonny Johansson was inspired by the so-called “TV Generation”–those who grew up with MTV and emulated what they saw in videos. Making it contemporary, Johansson placed focus on androgynous elements–from ...
Jil Sander Pre-Fall 2012 Collection
The Sisterhood – Raf Simons draws inspiration from elite college life with Jil Sander’s pre-fall 2012 collection. Photographer Ben Weller captures models Katie Fogarty, Hanne Gaby Odiele, Karolina Mrozkova, Tilda Lindstam, Katya Konstantinova, Janice Seinen Alida ...
Frida Gustavsson for H&M Summer 2012 Collection
Sporty Summer – Frida Gustavsson models the summer 2012 collection from fast fashion retailer, H&M. Photographed by Andreas Sjodin, Frida wears a mix of sportswear and elegant silhouettes for the new season. Color blocking and stripes bring a modern touch to the ...
