Makeup Transformations: Gwyneth Paltrow, Coco Rocha + Rianne ten Haken Go from Day to Night Looks

Joanna Elizabeth

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Published January 10, 2015

Gwyneth Paltrow was not wearing a stitch of makeup in her before photo, and showed off a nighttime look in her transformation
Gwyneth Paltrow was not wearing a stitch of makeup in her before photo, and showed off a nighttime look in her transformation

Part of a new social media campaign from Max Factor to show the transformation of daytime to nighttime beauty looks, the beauty brand has tapped actress Gwyneth Paltrow and models Coco Rocha and RIanne ten Haken to post their ā€œbefore and afterā€ photographs on Instagram. Using the hashtag #GlamJan, the three show not only the power of makeup, but also manage to look great without a stitch of it on.

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Coco Rocha goes from fresh faced to glamorous with her makeup transformation.
Coco Rocha goes from fresh faced to glamorous with her makeup transformation.
Rianne ten Haken went from bare faced to sultry with her makeup transformation
Rianne ten Haken went from bare faced to sultry with her makeup transformaiton

Photos via Instagram

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