
Bloom Town – Sharif Hamza captures spring’s trend of floral prints with a colorful story featured in W Magazine’s March issue. Garbed in pieces from the likes of Christopher Kane, Dolce & Gabbana and Alexander Wang selected by fashion editor Giovanna Battaglia, models Patricia van der Vliet and Emily Baker wow in the feminine frocks against a market place setting.

Philosophy’s Demure Fall – Philosophy di Alberta Ferretti took on classic staples for fall 2012 with a hint of 60′s flair thrown in as well. A light color palette ranging from champagne to silvery grey to ivory set the tone for the new season which focused on demure, ladylike elegance. An offshoot line from Alberta Ferretti, the collection offered crystal embellished tops, form-fitting dresses and a modified trench belted at the waist. Star of the mainline label’s spring 2012 campaign, Daria Strokous, closed the show in a full coat paired with a delicately sheer dress.

Jewels for Autumn – Despite the autumn-winter season, Oscar de la Renta chose a jovial color palette of sky blue, powder pink and neutrals for his fall 2012 collection presented yesterday. Alongside the usual elegance from de la Renta, the showing was dominated by light layering, ladylike hemlines just above the knee and jewel prints made of actual photographs. Models also had jewels decorating their hair with crystal-encrusted headbands. Luxurious fabrics of silk, fur, lace, chiffon and cashmere brought a playful ambiance to the new season.

Rodarte’s Retro Inspired Fall – Rodarte sisters Laura and Kate Mullavey brought a more mature, refined touch to their dreamy designs with the label’s fall 2012 show presented earlier today during New York Fashion Week. Taking a cue from 40s inspired silhouettes, the duo chose a subdued palette of nude, marmalade and burgundy for the new season. Leather and shearling brought a hard edge to the romantic designs in the form of aviator style jackets. Gowns were adorned in Swavorski crystals, referencing a more feminine touch.