Moncler launched an exhibition on September 11th during New York Fashion Week which celebrates its iconic Maya jacket. In total, 32 images were produced from top industry names such as Patrick Demarchelier, Arthur Elgort and David Sims. The exhibition called, ‘Art for Love’, was made in support of amfAR with all proceeds going toward the ‘Countdown to a Cure’ project which aims to find a cure for AIDS by 2020.
“If you want to see what the top photographers are doing today, all of them together in one place: it’s all right here in more than thirty distinct images freely interpreting the Moncler jacket,” says Fabien Baron, who curated the exhibition.