Hugo Boss launches a new fragrance for men, Boss by Hugo Boss, along with a campaign starring actor Theo James and model Natasha Poly. Photographed by Mert & Marcus, Natasha appears to be seduced by the British star as he wears an intense expression in classic Hugo Boss suiting. The new scent hits stores on September 1.
Natasha Poly Cozies Up to Theo James in Boss Fragrance Campaign
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