Reverse Style – For its spring 2013 campaign, Swedish retailer NK chose to go to South Africa to capture the lush and picturesque geography of the region. Photographed by Joel Rhodin and styled by Marcus Soder, model Charissa du Plessis wears reversed looks from the likes of J. Lindeberg, Theory, Alexander McQueen and Ralph Lauren in the striking images. Creative agency Garbergs was responsible for the art direction of the shoot. / Hair by Linda Shalabi
NK Explores South Africa for Spring 2013 Campaign by Joel Rhodin
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This is really interesting, so risky to only show the model’s back but it paid off! Great location, too.
Totally agree! It’s a refreshing change, and very intriguing