Posted 7 months, 27 days ago. on September 29, 2011 by Deja

Free Spirit – Care free and casual is the signature style of Free People’s October 2011 lookbook. Enlisting the natural beauty of Julia Stegner and photographer Guy Aroch, the label’s looks for fall are edgy with ease.
Posted 8 months, 4 days ago. on September 22, 2011 by Joanna

Restless – Ashley Smith evokes the spirit of a seventies movie siren for the fall-winter issue of The Block. Captured by Guy Aroch and styled by Catherine Newell-Hanson, Ashley is a free spirit in heavy knits and outerwear from the likes of Calvin Klein, Michael Kors and Junya Watanabe. Windsept hair, red lips and a smoky eye complete the picture perfect look.
Posted 9 months, 29 days ago. on July 29, 2011 by Joanna

Ciao! Venice – Following up a look at Free People’s Venice adventure with Darla Baker, Marloes Horst goes solo for the retailer’s August catalogue lensed by Guy Aroch. Wearing casual knits, floppy hats and boho style, Marloes spends a day of sightseeing in the relaxed images.
Posted 10 months, 7 days ago. on July 21, 2011 by Joanna

Venice Unmasked – Marloes Horst and Darla Baker experience the alluring sights of Venice, Italy for Free People’s August lookbook. Captured by Guy Aroch, the lovely duo sports the retailer’s bohemian designs complete with masks, maxi dresses, lace, fringe and comfy knits.
Posted 1 year, 1 month ago. on March 29, 2011 by Joanna

Free Sasha – Sasha Pivovarova taps into her inner bohemian spirit for the April catalogue from Free People. Photographed by Guy Aroch, Sasha dons an array of billowing skirts, tribal accessories and denim as she poses alongside a few animal friends. Using a mute color palette of ivory and neutral hues, Free People brings a sense of relaxation into the spring season.
Posted 1 year, 3 months ago. on February 9, 2011 by Joanna

The Un-titled Project recently launched it’s second edition and one particular story which caught our editorial fancy was Guy Aroch’s Transformer. Model Sarah Stephens channels retro icons in these beautiful black and white portraits styled by Priscilla Polley.
The second edition of The Un-titled Project can be purchased here.
Note – nudity