Proenza Schouler’s Cool Woman – After spring’s secretarial inspired fashion, Proenza Schouler designers Lazaro Hernandez and Jack McCollough focused on modern, Japanese inspired silhouettes for fall 2012. Models hit the runway in androgynous shapes with asymmetrical necklines and skin-baring hemlines. A color palette of pure white graduated into electric blue, burgundy and crimson red hues matched with Eastern patterns. A story of contrast, Proenza’s protagonist was elegant yet sporty, modern yet classic, youthful yet mature for the new season.
- Bette Franke
- Jamie Bochert
- Daria Strokous
- Liu Wen
- Sara Blomqvist
- Joan Smalls
- Sigrid Agren
- Kel Markey
- Hanne Gaby Odiele
- Aymeline Valade
- Katlin Aas
- Melissa Stasiuk


















