Steven Klein Shoots Ray-Ban’s Edgy New Campaign

Joanna Elizabeth

/

Published March 22, 2017

/

Updated October 7, 2023

Ray-Ban launches 2017 advertising campaign
Ray-Ban launches 2017 advertising campaign

Iconic sunglasses label Ray-Ban celebrates its 80th anniversary this year. And with the launch of its 2017 campaign, the brand taps photographer Steven Klein to shoot the advertisements. Models get photographed in diverse scenes ranging from open convertibles to the outside of clubs. Ray-Ban also spotlights some of its signature frames such as the Aviator, Clubmaster, General or Ja-Jo silhouette. Discover more images from the spring advertisements below.

Related: Balmain Hits the Road with Spring 2017 Campaign

Ray-Ban Spring/Summer 2017 Campaign

Ray-Ban celebrates its 80th year anniversary with 2017 campaign
Ray-Ban celebrates its 80th year anniversary with 2017 campaign
An image from Ray-Ban's 2017 campaign
An image from Ray-Ban’s 2017 campaign
Model wears optical frames in Ray-Ban’s 2017 campaign
Ray-Ban celebrates its 80th year anniversary for 2017 campaign
Steven Klein photographs Ray-Ban’s 2017 campaign
Steven Klein photographs Ray-Ban’s 2017 campaign
Ray-Ban spotlights mature style in 2017 campaign
Ray-Ban spotlights mature style in 2017 campaign

Shop Ray-Ban’s New Arrivals:

Ray-Ban Aviator Classic Sunglasses $150
Ray-Ban Aviator Classic Sunglasses $150
These shades are a classic for a reason. Add cool to any outfit with a pair of aviators.

Ray-Ban Clubmaster Sunglasses Polarized $200
Ray-Ban Clubmaster Sunglasses Polarized $200
These shades may be inspired by the 1950’s, but they look totally modern.
Ray-Ban General Sunglasses Polarized $210
Ray-Ban General Sunglasses Polarized $210
The aviator sunglasses get a square update in these signature frames
Ray-Ban Ja-Jo Sunglasses $140
Ray-Ban Ja-Jo Sunglasses $140
Take a walk on the wild side with these colored frames.

Recent Updates

Olivia-Rodrigo-Lancome-LAbsolu-Rouge

Olivia Rodrigo & Lancôme Deliver the Ultimate Matte Lip

Olivia Rodrigo, the chart-topping pop star, takes center stage in Lancôme’s latest ad for its L’Absolu Rouge Drama Matte lipstick ...
Dior-Lip-Addict-Glow-2025-Ad

Jisoo, Anya Taylor-Joy & Willow Shine in New Dior Addict Ad

Dior is shining bright with its latest Dior Addict Lip Glow campaign. It stars three global icons: K-pop sensation Jisoo, ...
Perfect-Moment-Winter-2024

Perfect Moment Winter 2024: The Skiwear of Your Dreams

Perfect Moment’s winter 2024 collection spotlights high-performance skiwear and fashion-forward style. The campaign features vibrant imagery full of snow. It ...
Gwyneth-Paltrow-Saint-Laurent-Spring-2025

Gwyneth Paltrow Headlines Saint Laurent Spring 2025 Ad

Gwyneth Paltrow brings understated elegance as the new face of Saint Laurent's spring 2025 campaign. Shot by renowned photographer David ...
Balmain-Hair-1974-Campaign2

Balmain Hair Brings Back Vintage Glam Styles

Balmain Hair's new campaign is a striking homage to the brand’s 50-year legacy. Called 1974, the images star Eniko Mihalik ...
Carolina-Herrera-Good-Girl-Blush-Elixir

Karlie Kloss Stuns in Carolina Herrera’s Blush Elixir Ad

Carolina Herrera has introduced Good Girl Blush Elixir, a new eau de parfum. Supermodel Karlie Kloss, the original face of ...