Posted 1 month, 15 days ago. on April 10, 2012 by Joanna

Mango Kate – Mango taps Kate Moss for a follow-up to its spring campaign with summer advertisements once again lensed by Terry Richardson. Outfitted by Geraldine Saglio, Kate exudes a casual attitude in colorful mini dresses perfect for the hot summer days.
Posted 1 month, 17 days ago. on April 8, 2012 by Joanna

Athletic Spring – The spring 2012 campaign from BCBG Max Azria taps Daniela Mirzac and Theres Alexandersson for a series of athletic inspired images, lensed by Camilla Akrans. Showcasing the label’s youthful dresses with vibrant color-blocking patterns styled by Laura Ferrara (Tim Howard Management), the advertisements go from the studio to outdoors. The girls also sport flawless makeup by Wendy Rowe and lilac hair.
Posted 1 month, 23 days ago. on April 2, 2012 by Joanna

Fresh Fall Fashion – Juicy Couture’s fall 2012 lookbook taps models Magdalena Frackowiak and Toni Garrn to display the new collection of youthfully fashionable ensembles. Embracing color for the new season; paisley, stripes, plaid and animal prints serve as the main styles for fall. For outerwear, Juicy uses fitted blazers and faux fur as a coverup for the cooler months. Accessories include fedora style hats and mini clutches which bring a sophistication to the flirty autumn pieces.
Posted 1 month, 26 days ago. on March 30, 2012 by Joanna

Sleek Glamour – Canadian designer Mikhael Kale’s eponymous label finds a balance between sportswear inspired looks and daywear glamour for its fall 2012 collection. The style book images star Elise Hélène Gatschene photographed by Felix Wong in a grungy setting. The new season focuses on structure and shape with origami like folds and feminine ruffles dominating the sleek silhouettes. A dark color palette of crimson red, inky black and burgundy paired with neutral hues places focus on patchwork style patterns and razor sharp cutouts for an outing of tough glamour. / Hair and makeup by Natalie Ventola @ Plutino Group
Posted 1 month, 26 days ago. on March 30, 2012 by Joanna

A Colorful Season – Kirsty Hume teams up with photographer Douglas Friedman for the cheeky spring lookbook from Canadian retailer, La Maison Simons. Wearing the standout designs of Alexander McQueen, Herve Leger, Christopher Kane and others; Kirsty wows with a red pout and sleek, straight locks in the colorful images.
Posted 1 month, 26 days ago. on March 30, 2012 by Joanna

Chic Sports – Filipino designer Rajo Laurel offers up athletic inspired creations for the spring 2012 collection of his namesake label, House of Laurel. Model Petra Dvorakova brings life to the sportswear cuts and neon hued prints with the recent style book images lensed by BJ Pascual. Petra sports a multicolored ponytail as she dons short hemlines matched with lightweight outerwear in sporty shapes made of natural Filipino fabrics. Titled, “Athletenique”, the collection brings a glam touch to active-wear for the new season. / Make-up by Gela Laurel-Stehmeier, Assisted by Judy Sales. Hair by Jerry Javier