Posted 11 months, 15 days ago. on June 15, 2011 by Joanna

Bassike Appeal – Bassike designers Deb Sams and Mary Lou Ryan take on minimal silhouettes with effortless chicness for the label’s spring-summer collection. Launched out of Australia in 2006, the label appeals to the young and mature fashionista with its beach looseness and Japanese elegance. From ankle length pants to button-up shirts, the Bassike woman is always in style from head to to toe.
Posted 11 months, 29 days ago. on June 1, 2011 by Joanna

The Goot Spirit – Josh Goot offers a selection of sleek, somewhat futuristic fashion for his spring-summer 2011 collection. Modeled by fellow Aussie Bambi Northwood-Blyth, the dresses read as contemporary art with a fusion of starchy shapes, vibrant hues and platform heels.
Posted 1 year, 0 months ago. on May 19, 2011 by Joanna
YSL Sleek – Karim Sadli (Artlist Paris) captures the spring 2011 eyewear collection from Yves Saint Laurent in motion with this sleek film featuring Othillia Simon and Clément Chabernaud. From classic shades to smart reading wear, glasses have never looked better.
Posted 1 year, 0 months ago. on May 1, 2011 by Joanna

L.A. Outing – Erin Wasson and Emily DiDonato join male models Jon Kortajarena and Texas Olsson for the spring 2011 campaign from Italian label Replay. Photographed by Chad Pitman, the quartet takes to the beaches and streets of Los Angeles, California in Replay’s relaxed and casual apparel.
Posted 1 year, 0 months ago. on April 28, 2011 by Joanna

Hello Sun – The spring campaign from Italian label Calzedonia enlists Cameron Russell for a steamy series of beach images lensed by famed Victoria’s Secret photographer Russell James. Donning colorful swimwear with tropical prints and colors, Cameron is queen of the beach in the stunning images.
Posted 1 year, 0 months ago. on April 28, 2011 by Joanna

Spring Casual – Erin Wasson stars in the spring 2011 campaign from retail label Esprit. Photographed by Peter Gerhke, Erin brings that Texan appeal to the brand’s easy breezy looks. (Fashion Mag)