Ginta Lapina returns for her second consecutive season as the face of Sportmax by Max Mara. In front of a crisp white background, Ginta dons the label’s colorful yet playful ensembles with cool patterns and youthful shapes.
this campaign is horrible :( last seasons was so much better. Its not Ginta’s fault (she is amazing) but the people behind it
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i’m in love with that black bow dress
This sucks tbh. I’m not a huge Sportmax fan in the first place but between the makeup and the fact her face never changes…gonna have to give this two thumbs down.
The campaign is just not selling…but the perforated dress and pants are marvelous
to be honest, i don’t know why it didn’t hit me before, but it basically reminds me of ginta in the miu miu campaign, which i didn’t like at the time and frankly still don’t.
(which isn’t to say i don’t like ginta – i love ginta – i just hate the styling in that – and this – campaign)
last summer’s sportmax ads were so much more artful… mostly because of the chlothes, i guess.
i love the red scarf dress tho, that’s amazin.
God, this is almost as bad as Anna S. shoot in Russian Tatler, hello photoshopped unrecognisable nose. I’m not a fan of Ginta, but this could be a generic US Vogue spread if background colour was beige.
It’s selling for me though.
I like it. sharp, clean and eye catching.
it just let me thinking of Miu Miu…