this campaign is horrible :( last seasons was so much better. Its not Ginta’s fault (she is amazing) but the people behind it

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This sucks tbh. I’m not a huge Sportmax fan in the first place but between the makeup and the fact her face never changes…gonna have to give this two thumbs down.

to be honest, i don’t know why it didn’t hit me before, but it basically reminds me of ginta in the miu miu campaign, which i didn’t like at the time and frankly still don’t.

last summer’s sportmax ads were so much more artful… mostly because of the chlothes, i guess.
i love the red scarf dress tho, that’s amazin.

xo

agnes

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God, this is almost as bad as Anna S. shoot in Russian Tatler, hello photoshopped unrecognisable nose. I’m not a fan of Ginta, but this could be a generic US Vogue spread if background colour was beige.

I like it. sharp, clean and eye catching.