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Freja Beha Erichsen for Hugo by Hugo Boss Spring 2012 Campaign by Alexei Hay

Getting an early look at the Hugo by Hugo Boss spring 2012 campaign, we see it stars Freja Beha Erichsen and male model Sean O’Pry. Photographed by Alexei Hay, the duo gets playful in black and white looks. (Hugo Boss)
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Michelle Williams for Elle UK December 2011 by Alexei Hay (Cover)

Michelle Williams looks angelic in Alexander McQueen for the December newsstand cover of Elle UK December captured by Alexei Hay.
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Elsa Hosk, Chrishell Stubbs & Tallulah Morton for Free People “Through the Decades” Book by Alexei Hay

Modern Girls – After taking a look at 20′s, 50′s and 70′s chapters of Free People’s “Through the Decades” book, we reveal the final chapter–modern day–from the November catalogue. Photographed by Alexei Hay, models Elsa ...
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Elsa Hosk for Free People “Through the Decades” Book by Alexei Hay

50s Beat – Earlier this week, we had an exclusive first look at Free People’s “Through the Decades” book featuring their 20′s chapter. Now, we unveil another chapter of the catalogue with 1950′s inspired clothing modeled by Elsa Hosk in ...
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Miranda Kerr, Chanel Iman, Adriana Lima & Doutzen Kroes by Alexei Hay for Elle US October 2011

The Body Electric – A sexy quartet of top Victoria’s Secret models take to the beach in this homage to ’80s excess lensed by Alexei Hay for the October issue of Elle US. With retro trends in mind, stylist Joe Zee’s selects are uninhibited, youthful ...
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Adriana Lima, Miranda Kerr, Doutzen Kroes & Chanel Iman Cover Elle US October 2011

The Bombshells – Victoria’s Secret models Miranda Kerr, Adriana Lima, Doutzen Kroes and Chanel Iman take four covers for Elle US’ October issue lensed by Alexei Hay. Sporting swimwear and colorful accessories, the images pay tribute to Elle’s classic ...