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Anja Rubik Stars in YSL’s “Paris je t’aime” and “Parisienne” Fragrance Campaigns

Anja’s Paris Affair – Anja Rubik lands two new fragrance campaigns for Yves Saint Laurent’s “Paris je t’aime” and “Parisienne” scents. The Polish beauty replaces former face Kate Moss for the latter fragrance. In one image, ...
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Natasha Poly Stars in Givenchy “Ange ou Démon Le Secret” Fragrance 2013 Campaign

The Secret – Russian model Natasha Poly nabs another Givenchy campaign for the French house’s “Ange ou Démon Le Secret” fragrance (see Natasha’s previous 2012 campaign for the scent here). Photographed by Inez van Lamsweerde and Vinoodh Matadin, ...
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Johanna Jonsson Models Spring Scents for NK Beauty Campaign by Jesse Laitinen

Every Day Is A Scent – Swedish department store NK enlists photographer Jesse Laitinen (Mink MGMT.) for a new campaign promoting designer scents. The beauty shots, which star Johanna Jonsson, feature fragrances from Yves Saint Laurent, Jimmy Choo, Profumum and more. ...
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Arizona Muse Lands Estee Lauder “Modern Muse” Fragrance Campaign

Modern Muse – After being announced as a face of Estee Lauder last spring, we finally get to see Arizona Muse’s work for the beauty giant in the “Modern Muse” fragrance campaign. It’s been ten years since the launch of a new scent from Lauder, ...
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Amanda Seyfried’s Givenchy “Very Irresistible” Fragrance Campaign Revealed

Very Irresistible – Following up the announcement yesterday, Givenchy has released a preview of its new Very Irresistible campaign starring Amanda Seyfried. The American actress poses for Glen Luchford in a white shirt and gentleman’s hat at a cafe setting. The ...
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Bianca Balti Poses on the Coast for Dolce & Gabbana “Light Blue” Fragrance Campaign

Water Lovers – Following up the announcement in March, here is a look at more images from Dolce & Gabbana’s new “Light Blue” campaign. The fragrance advertisement stars Italian model Bianca Balti and British hunk David Gandy. Photographed by ...