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Anja Rubik & Freja Beha Erichsen for H&M Fall 2011 Campaign by Terry Richardson

Autumn Duo – Anja Rubik and Freja Beha Erichsen look positively delightful in the fall 2011 campaign for fashion retailer, H&M. Joined by new face Jade Jackson, the top model duo sports mod inspired looks complete with color blocking and sleek shapes lensed by ...
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Erin Heatherton for H&M by Night by David Roemer

Day & Night – Erin Heatherton takes a break from VS lingerie for a more conservative look in H&M’s latest “By Night” collection. Photographed by David Roemer (Atelier Management) with art direction by Mikael Kangas, the blonde beauty sports ...
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Iselin Steiro for H&M Fall Silhouettes

Fall Chicness – H&M adds another top model to its fall lookbooks with Iselin Steiro showing off the retailer’s “Fall Silhouettes” line. Sporting simple button-up shirts, blazers and fitted pants, Iselin brings a mature elegance to the chic range. ...
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Sasha Pivovarova for H&M Fall 2011

Fallin’ for Fashion – Sasha Pivovarova layers up for one of H&M’s many fall lookbooks. Sporting a mix of tan, neutral and peach hues; Sasha makes knits and bohemian prints luxe with sweet smiles and cool gazes.
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Frida Gustavsson for H&M Winter 2011 by Andreas Sjödin

Bright Winter – Frida Gustavsson is sleek and chic for the winter lookbook from fashion retailer H&M. Lensed by Andreas Sjödin, Frida dons a wardrobe of boxy jackets, vibrant color blocking and simple knits for an easy, modern look.
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H&M Divided Fall 2011 Campaign | Tati Cotliar, Milou Van Groesen & Kori Richardson by Richard Bush

Divided Unity – Models Tati Cotliar, Milou Van Groesen and Kori Richardson show off their commercial side in H&M Divided’s fall 2011 campaign. Photographed by Richard Bush and styled by Sarah Richardson, the large group sports color blocking to the max with ...