Filippa Hamilton for H&M Swimwear 2011 Campaign (Preview)

Filippa Hamilton joins Edita Vilkeviciute for the swimwear campaign from H&M. Taking to the beach in colorful bikinis, Filippa is the very definition of a beach vixen. (TFS)

Edita Vilkeviciute for H&M Swimwear 2011 Campaign (Preview)

It’s hard to believe, but summer is just around the corner and H&M gives us some incentive to be beach body ready with its new swimwear campaign starring Edita Vilkeviciute. (TFS)

Natasha Poly & Lindsey Wixson for H&M Conscious Campaign by Solve Sundsbo

Fashion With a Conscious – H&M’s Conscious Collection uses recycled fabrics and environment friendly materials for earth helping fashion. The latest campaign starring Natasha Poly and Lindsey Wixson was lensed by Solve Sundsbo against a crisp sky blue background.

Jacquelyn Jablonski by Alexi Lubomirski for H&M Magazine Spring 2011

The New Boho Chic – Jacquelyn Jablonski takes on the bohemian trend for H&M Magazine’s spring issue. Joining Texas in the role of a young musician, the handsome pair dons the relaxed stylings of Veronique Didry in Alexi Lubomirski’s charming images. ...
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H&M Spring 2011 | Essential by Ann-Sofie

The Right Looks – H&M head designer Ann-Sofie Johansson picks her favorite pieces of the season for the Swedish retailer’s latest lookbook. Featuring Zuzana Gregorova, women get a casual update of essentials ranging from relaxed denim to sharp blazers with art direction ...
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Jourdan Dunn for H&M Romantic Preppy Spring 2011 Campaign

Jourdan Dunn goes prep for the latest spring campaign from H&M titled, “Romantic Preppy”. All smiles and bubbly energy, Jourdan sports high-waisted pants with vibrant colors that pop for the warmer season.