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Frida Gustavsson Sports H&M’s Winter Pastels

Pastel Princess – H&M taps Swedish beauty Frida Gustavsson to model its “Winter Pastels” collection featuring minty fresh hues as well as ivory and red shades. Frida’s winter wardrobe includes heavy knits, stylish outerwear and sequin-embellished ...
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Sara Blomqvist Models H&M’s Winter 2012 Collection

Winter Update – Fashion retailer H&M enlists Sara Blomqvist for its winter 2012 lookbook, shot by Peter Gehrke. The new season embraces pant suits, jewel tone dresses and embellished separates for an elegant yet fashion forward outing.
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Nimue Smit Poses on the Brooklyn Bridge in New Images for H&M Divided

Black Balloon – Dutch beauty Nimue Smit takes to the Brooklyn Bridge for an outing featuring autumn ensembles from H&M’s Divided collection. With a bundle of black balloons in hand, Nimue poses for Peter Gehrke’s lens with styling by Marina Kereklidou ...
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Jessica Stam & Arlenis Sosa Model H&M’s Latest Accessories

Accessorized – Jessica Stam and Arlenis Sosa are prim and proper with edge for H&M’s latest accessories style book lensed by Peter Gehrke. With art direction by Mikael Kangas, the duo models on a vespa, wearing vibrant bags, shoes and jewelry matched with ...
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Arlenis Sosa Dons Fall Looks for H&M’s Latest Trend Update

Autumn Chic – Arlenis Sosa stars as the latest model for H&M’s recent Trend Update. The style book images feature various styles of autumn looks ranging from youthful streetwear to elegant outerwear. Peter Gehrke photographed Arlenis with art direction by ...
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Lana del Rey Keeps it Sweet for H&M’s Fall 2012 Campaign by Inez & Vinoodh

Sweet Autumn – Singer Lana del Rey nabs her first major fashion campaign after being named the face of H&M’s fall-winter collection. Photographers Inez van Lamsweerde and Vinoodh Matadin captured del Rey in the collection’s best looks ranging from ...