Johanna Jonsson Models Spring Scents for NK Beauty Campaign by Jesse Laitinen
Every Day Is A Scent – Swedish department store NK enlists photographer Jesse Laitinen (Mink MGMT.) for a new campaign promoting designer scents. The beauty shots, which star Johanna Jonsson, feature fragrances from Yves Saint Laurent, Jimmy Choo, Profumum and more. ...
NK Explores South Africa for Spring 2013 Campaign by Joel Rhodin
Reverse Style – For its spring 2013 campaign, Swedish retailer NK chose to go to South Africa to capture the lush and picturesque geography of the region. Photographed by Joel Rhodin and styled by Marcus Soder, model Charissa du Plessis wears reversed looks from the ...
Kirsi Pyrhonen Gets Trippy for the NK Fall 2012 Campaign by Peter Gehrke
Multiplicity – The fall 2012 campaign from Swedish retailer NK offers a series of trippy images starring Kirsi Pyrhonen in a room of mirrors with art direction by Garbergs. Captured by Peter Gehrke and styled by Robert Rydberg, Kirsi wears an eclectic mix of prints, ...
