Frida Gustavsson for Paul & Joe Spring 2011 Campaign by Patrick Demarchelier
Frida Gustavsson returns as the face of Paul & Joe’s spring 2011 campaign lensed by Patrick Demarchelier. Joining James Smith, Frida takes to the sand, sun and water.
Frida Gustavvson by Patrick Demarchelier for Paul & Joe Fall 2010 Campaign
Photographed by Patrick Demarchelier, Frida Gustavvson is ready for the cold in the latest advertising campaign from Paul & Joe where she dons heavy jackets and gems.

