Frida Gustavsson for Paul & Joe Spring 2011 Campaign by Patrick Demarchelier

Frida Gustavsson returns as the face of Paul & Joe’s spring 2011 campaign lensed by Patrick Demarchelier. Joining James Smith, Frida takes to the sand, sun and water.

Paul & Joe Spring 2011 | Paris Fashion Week

Rounding out our coverage of Paris Fashion Week, we take a look at Paul & Joe’s seventies inspired collection. Brimming with vibrant hues and slouchy silhouettes, the latest outing from designer Sophie Albou offers feminine prints and belted looks for a relaxed ...

Frida Gustavvson by Patrick Demarchelier for Paul & Joe Fall 2010 Campaign

Photographed by Patrick Demarchelier, Frida Gustavvson is ready for the cold in the latest advertising campaign from Paul & Joe where she dons heavy jackets and gems.