MihJeans02

Naomi Preizler Stars in MiH Jeans’ Pre-Fall 2012 Campaign by Oskar Gyllenswärd

Jean Genie – Inspired by rocker Patti Smith, MiH Jeans’ pre-fall collection is a modern nod to Smith’s effortless 70s minimalism. Lensed by Oskar Gyllenswärd, Naomi Preizler models cool denim and comfy knits styled by Simone Konu. / Art Direction by Karl ...

Karmen Pedaru & Nadja Bender Get Sultry for Gucci’s Pre-Fall 2012 Campaign by Mert & Marcus

Women in Red – Gucci’s pre-fall 2012 campaign is all about feminine and sleek glamour as shown by these images shot by Mert & Marcus. Starring Karmen Pedaru and Nadja Bender alongside male model Staffan Lindstrom, the new collection of tailored pants, jumpsuits ...

See Elie Saab’s Pre-Fall 2012 Collection in the Short Film, ‘Balade à Paris’

Balade à Paris – The Elie Saab woman takes a tour of Paris from day to night in a new short film showcasing the label’s pre-fall 2012 collection. With an up-close look at the elegance and craftsmanship of the designs, the video offers a whole new view on Saab’s ...

Karmen Pedaru & Nadja Bender Star in Gucci’s Pre-Fall 2012 Campaign by Mert & Marcus

Two of a Kind – A first look at Gucci’s pre-fall 2012 campaign–the new advertisements star brunette beauties Karmen Pedaru and Nadja Bender in the label’s ultra-feminine, almost abstract prints. Photographed by Mert & Marcus, the duo showcases ...
dsquared1

Barbara Palvin for DSquared2 Pre-Fall 2012 by Lorenzo Marcucci

Rebel Without a Cause – Barbara Palvin plays the role of beatnik for the pre-fall 2012 collection from DSqaured2. Photographed by Lorenzo Marcucci, Barbara wears a beehive paired with a cigarette in hand and oversize glasses. Jewel tones of sapphire, emerald and amethyst ...

Acne Pre-Fall 2012 Collection

New Generation – For pre-fall 2012, Acne designer Jonny Johansson was inspired by the so-called “TV Generation”–those who grew up with MTV and emulated what they saw in videos. Making it contemporary, Johansson placed focus on androgynous elements–from ...